About Samrath Bedi

SAMRATH BEDI is Executive Director of Forest Essentials India a pioneer in the luxury cosmetic space. He began his career with Standard Chartered Bank in New York in 1999, but eventually moved to Forest Essentials, a luxury ayurveda brand conceived and launched by his mother in 2001. The brand today partners with Estee Lauder making it the first Indian brand in the global beauty brand's roster.