Mia Lundstrom, is Creative Director for IKEA India's Home Furnishings Group. Her work is about people’s life at home, form and colour. “I set the creative process with high ambitions - work with deep insights from how people actually live and turn them in to practical and beautiful home furnishing solutions.” Mia moved to India last August, and as IKEA prepares to open retail stores in India, she is decoding IKEA's research of Indian people's life at home. Mia is working in a holistic way combining her vast IKEA knowledge with knowledge of life at home in India to connect IKEA to the Indian consumer and the Indian society and positioning IKEA as the leader in life at home. She started with IKEA in 1978 as Interior designer in the KungensKurva store Stockholm Sweden, and then moved up the ladder to work with build-up’s throughout the world including starting up new countries like North America. Before arriving in India she was creative director for IKEA globally.